This podcast is about helping you go all-in and win in your life, career, or business. Chris shares stories, advice, and inspiration about content creation, solopreneurship, betting on yourself, and going all-in to live on your terms. The concept of going "ALL IN" is heavily talked about as Chris sees that as the mindset needed to succeed.
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All In Content has sold done-for-you services since day one. Ideas, recording, coaching, editing, captions, thumbnails, scheduling, posting. As hands-off as it gets for the business.
In this episode, Chris Hanna says out loud something he has never talked about publicly: the clients who lean on that hardest are often the ones getting the least out of it.
He walks into a batch session with 20 to 40 ideas prepared, hooks written, bullet points ready. Some clients take it and run with it, add their own angle, push back, make it theirs. Others just read it verbatim. No pushback, no clarification, nothing added. It looks like trust, and Chris appreciates the trust, but he thinks it hurts the business paying for it.
His take: content is dramatically better when the business actually cares what it is putting out. Which means his own offer works best on the clients who refuse to fully lean on it.
In this episode:
What done for you actually covers at All In Content, and the one piece it can never cover
Why a client's opinion beats Chris's opinion every time, because they live in the business day to day
The consultation where a prospect said figuring out what to talk about was Chris's job
What checking the box looks like from behind the camera, and why the content ends up flat
Why "I'm out there" is not a result
The onboarding changes Chris is considering to force more collaboration
Why he is not changing the offer, just being honest about its limits
Chris is not walking away from selling done for you. He is stating publicly that it has to be done with you.
Next week he is getting very transparent about something in the business he thinks is broken.
If you want to batch-record video content and have our team schedule them on social media, remember that one day of working with us will set you up for months of consistent content. Visit https://allincontent.ca today to get started. Let's go all in together.
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Welcome to the Chris Hannah Show where business as usual is a quick kick in the ass. If you're tired of a stable device and ready to disrupt the status quo, you're in the right place. Uncutting through the noise of old strategies, unfiltered truth, and a no-nonsense approach to entrepreneurship, video marketing, and content creation. Buckle up because it's time to level up, stand out, and dominate your market. This isn't just another podcast, it's a wake-up call for entrepreneurs and would-be aspiring solopreneurs who are all in. Let's get started. Welcome back to another episode of the Chris Hannah Show. I again being transparent about everything going on in my business. I want to talk about a theme that I think, well, you know, I've never publicly talked about before. And I don't know how well it's going to actually serve me to talk about this, but I gotta be real and I gotta be honest. So at all in content, we have spent our entire existence offering what we call done for you service. Done for you service means that we basically make it as hands-off as possible for businesses to show up, right? So we come up with the ideas, we record, we coach you, we edit the content, we then, you know, caption and thumbnail and even schedule that content for you and put it across your social media channels, making it, again, as done for you as possible, as easy as possible for you. The ideas piece is what I really want to focus on a little bit here today, because I've had this realization recently where with the batch sessions that we've done and some even retainer sessions that we've done, I've been doing the service of selling done for you. And there are some cases where the clients have leaned on it too much in terms of the done for you. And I think it's to their detriment. Here's what I mean. So you go into a video session and you prepare, say, 20 to 40 different video ideas. You come up with these ideas to lead the person through it. Now, the hope is that that person is also going to be collaborative and say, oh, I can say it this way, or I can do this or that or whatever. But in some cases, with some batch sessions, I have seen in recent months where the person just takes whatever I've given, or even if I've written out some hooks and some you know bullet points for them to tackle, they just do it verbatim as is, with no second guessing, no pushing back, no additional thoughts or clarifications. Like, yep, that everything looks good. I'll just do what you said and go from there. Now that shows obviously they trust me, which I appreciate when I like, but I think it's a detriment to the business itself. Here's my take. See, content is dramatically better when the business actually cares what it's putting out, which means I think that my offer works best on the people who fully lean on it, but actually refuse to lean on it. If that makes sense. So it's like, I want people who want to take advantage of the fact that, hey, yes, we offer this done for you service and support, right? We are doing almost everything except for talking as you. But the business is better and the content, I should say, is better when the person actively is involved in the process more than they actually are, if that makes sense. Like just relying solely on my words and my thoughts isn't as effective as the business owner sharing their opinion, because their opinion is closer to what the business is like day to day, right? I am not in the business all the time. I know a lot, I've learned a lot, but I need the client to step in more often, and it's something that I need to work as part of my process as I onboard them. Because like, think of it this way: like, this is the stuff that's really yours as a client. Like if a client walks in with zero ideas, zero concept, no opinion, no care, I end up writing their scripts. And at times, lately, it's started to not infuriate me, but bug me a little bit. Like I built the offer to say, hey, I'll I'll take care of everything. But if someone comes in with no opinion, just almost checking the box just to show up and say that they're doing this content piece, I worry it feels flat. And I worry by offering such over-the-top done-for-you solutions, maybe you know, I'm writing someone else's opinions for them. And maybe some people don't care what those opinions are. And I think that's wrong. I think anybody who's putting content out there can't be doing it because they want to check a box. If you check a box just to say that, hey, you you showed up online, you pumped out a couple videos, you know, per week or whatever it's going to be. It's not going to land. And then you're gonna look at your results and you're like, well, hey, I'm out there. But it can't just be I am out there. It's like, hey, am I solving a problem? Am I answering the questions that my clients or my prospects are actually having? Only you can actually be that person who can actually answer that. Like, yes, I'm in your business for a little bit and providing that support and content and direction and editing and scheduling capabilities, but you still need to bring your flavor to it. To a video session, to a recording session. Because it can't just be whether it's mine or an agency's opinion. Like the reality is I still sell a lot of my retainer services that way, or my batch sessions that way. I'm not changing the offer, but I'm publicly here stating that the offer can't be just fully, totally done for you. I needed to do it also with you. And so if you're ever thinking about like, hey, I need to do video content, I need to put myself out there, and you're getting help, you gotta remember it's gotta be a collaborative process. Like, it just can't be on the agency totally to do it. Like, I recently had a consultation with somebody, and they wanted to do video. We had a great conversation about them wanting to do video, they were nervous and scared, which again everybody normally is. And I said, What do you want to talk about? And like, well, I don't know. That's your job to help me figure out. And I'm like, I don't know if that's the case. I don't know if I'm the person who's supposed to help you come up with exactly what to talk about because you, at the end of the day, know your customers. The people that you want to post content for, what do you think they need to hear from you? And the person literally said, I don't know, and I'll just I'm gonna let you figure it out. And I'm like, sure, we can do some research. We can check out other people in your space or adjacent to your space and what that looks like, but sorry, but as a business owner, you also have to have a hand and a I don't know if the word is accountability or responsibility on what that messaging is. Like, does it make sense to share a certain message a certain time of the year? Does a message actually resonate with your ideal prospect? I think this comes back to the conversations that I've had before with people on like who is your ideal person that you're creating content for. If you haven't figured that out, there's no point even creating content for them. But it just it shocked me when this person was so nonchalant not wanting to come up with any ideas. It's it blew my mind. You have to take a stand and you have to be willing to come up with content, ideas yourself. And if you're not willing to do it, well then you know what? I don't know, maybe we're not a good fit. But I think I gotta look at my offer and how do I bring some tweaks and changes to it to really encourage more of that collaborative effort. Because again, there are some clients that I've worked with who truly 100% just hey, whatever you develop for me, that's what we're gonna roll with, and let's go from there. I think that's a disservice to them and their business. And so it's something that I want to continue to work at and continue to change. All right. Short episode this week, again, uh, revealing over the coming weeks some of the things I've reflected on as a business owner. So I'm being very transparent about where things are at and what's going on. And uh next week will be an interesting one. I'm gonna be very, very transparent on something that is broken, I think, that uh I need to address. All right, until next time, keep going all in. Alright, that's a wrap for today's dose of reality on the Chris Hannah Show. If you're fired up and ready to kick some serious ass, then I've done my job. But remember, knowledge without action is just wasted breath. So what are you gonna do? Sit around and let opportunities pass you by, or are you gonna step up and take what's yours? The choice is yours. Don't expect sympathy if you choose to eat the road. If you've got value from today's episode, smash that subscribe button, leave a review, or share it with somebody who needs a wake-up call. Don't keep this gold to yourself unless you're afraid of a little competition. Stay bold, stay hungry, and remember, always go all in. Until next time, this is Chris Hannah signing off. Now go out there and take what's yours.
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