S07E15 - Importance of Being Everywhere in Content Marketing

Summary

In this episode, Chris Hanna discusses the importance of being everywhere in content marketing. He emphasizes the need to be strategically omnipresent across multiple platforms to reach a broader audience and increase visibility and awareness. By being seen in various channels, you can reinforce your message, build authority and trust, and establish your brand as an expert in your field. Hanna also highlights the importance of leveraging platform strengths and resilience against platform changes. He provides practical steps to be everywhere in content marketing effectively.

Takeaways

• Being everywhere in content marketing is a necessity in today's digital landscape.
• Increasing visibility and awareness through multiple touchpoints helps people remember and recognize your brand.
• Reaching a broader audience requires being present on different platforms that cater to different demographics and interests.
• Building authority and trust is achieved by consistently delivering quality content across all platforms.
• Leveraging platform strengths allows for more effective communication of your message.
• Being strategically omnipresent provides resilience against platform changes and reduces the risk of relying on a single platform.

Chapters

00:00 The Importance of Being Everywhere in Content Marketing
01:26 Increasing Visibility and Awareness
03:13 Reaching a Broader Audience
04:09 Building Authority and Trust
05:06 Leveraging Platform Strengths
06:01 Resilience Against Platform Changes
08:28 Being Strategically Omnipresent

For more information about Chris Hanna, visit https://chrishanna.ca

If you want to batch-record video content and have our team schedule them on social media, remember that one day of working with us will set you up for months of consistent content. Visit https://allincontent.ca today to get started. Let's go all in together.